Solid State Logic Appoints 22live as its Distribution Partner for SSL Live Products in the UK
April 30th 2025
22live achieves immediate success in regional market, with resale of SSL Live L350 MADI Tour Bundle to A-Live, prominent Scottish rental company
Oxford, U.K., April 30, 2025 — Solid State Logic announces the appointment of 22live as its distributor for SSL Live products in the United Kingdom. The company will provide local reach including sales and technical support on behalf of SSL across the U.K., as well as supporting its customers in the music, education, and performance venue markets. The appointment covers the entire SSL Live product line including consoles, interfaces, software solutions and more.
Sam Bath, Sales and Distribution Manager for the SSL Live portfolio, commented on the new appointments: “I am excited that we are partnering with 22live, as they carry a strong reputation and presence in the U.K. Live sector. This relationship will help us extend and expand the full range of services we can offer customers for our SSL Live product line, including sales, rentals, support, and training."
From L-R, Alex Penn (22live), Spencer Beard (22live) Sam Bath (SSL)
At the same time as 22live’s hire business has been growing, the company has also been developing sales business that aims to put quality and service at the forefront of its offering. 22live’s Commercial Director Alex Penn comments; “It has always been a key part of our business mantra to develop both sales and hire opportunities. It is our intention at 22live to make the division between hire and sales as narrow as possible, meaning that we leverage the resource of our hire operation to successfully nurture sales opportunities using our in-house technical team to support both hire and sales customers, to use our own product development for packaging solutions and to use our hire inventory as a resource for product demonstrations as well as ongoing product back-up.”
SSL have recently added a series of touring and installation console bundles with both MADI and DANTE stage box options, which now make these packages more affordable than ever. In a market where the premium, and high capacity products seem to be getting more and more expensive SSL comparatively has not followed the trend and no longer carries the same premium over its competition that it may have once had.
Sam Bath, , Sales and Distribution Manager for the SSL Live
“I am excited that we are partnering with 22live, as they carry a strong reputation and presence in the U.K. Live sector.”
22live has already secured its first SSL transaction in December of last year, which included an SSL Live L350 MADI Tour Bundle for A-Live - a prominent equipment rental firm based in Scotland that routinely specs equipment for high profile festivals and tours.
Martjin Van Renterghem, Managing Director of A-Live and a live sound engineer in his own right, played an instrumental role in the purchase: "I personally fell in love with the SSL Live series seven years ago in Belgium where DEE had some in the warehouse I was prepping," he says. "In 2025, it was time for A-Live to purchase a top tier console, and with a few brands to choose from, we went straight to SSL. Now having done a few gigs and a small festival on the L350 Plus, it’s hard for us to go back on any other console."
"The audio and build quality of this rig is incomparable to anything I’ve come across in my 18 years of working in the industry worldwide," he adds. "The SSL aligns perfectly with A-Live’s ethos of always working towards the best possible quality audio experience."
"We are thrilled to be appointed as SSL's distributor for its Live product portfolio in the U.K., said Alex Penn, Commercial Director of 22live. "We believe we will be able to expand the addressable market for SSL in the U.K., considering the high quality and flexibility of its products as the needs of our customers continue to evolve."
From L- R Iain Mackie (A-Live), Alex Penn (22live), Martjin Van Renterghem (A-Live), Chris Kane (A-Live), Sam Bath (SSL)
Martjin Van Renterghem, Managing Director, A-Live
"The SSL aligns perfectly with A-Live’s ethos of always working towards the best possible quality audio experience."
SSL L550 in Prep at 22live
SSL L200+ on tour with 22live
SSL Training at 22live